History

The idea of establishing Etox first began to develop when the CEO of a small car decoration company, Ercan Malkoç, started visiting international car exhibitions in foreign countries. Comparing these car exhibitions to the ones in Turkey, Malkoç realized that the luxurious sports cars displayed in the Turkish exhibitions are not allowed to be examined by the common public, except for the celebrities and wealthy elites. An idea of building a sports car "for the people" inspired Malkoç to develop the prototype of the Etox Zafer.